Still imagery (photography) is an important part and generally the foundation for most websites. To have the maximum impact, images need to be clear, attractive, professional, original.

There are many great sites that are built on nothing other than standout still imagery. These images help create an emotional connection with viewers, form trust and can compel us to take action. Judgements on what we see are made in milliseconds. This imagery is not only important to create a positive first impression, but it also creates a lasting impression. We remember pictures much more clearly than words. So don’t underestimate the importance of the images you are using on your site.

The power of video is something that cannot be overlooked if you are looking to capture the attention of your audience. The statistics are very compelling.

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